By Anna Casey –
Mark Coddington’s paper “Metrics, Clickbait, and the Anemic Audience: Audience Perceptions and Professional Values among News Aggregators,” won first place in AEJMC’s News Audience Research Paper Award competition. Listen to the podcast to learn what inspired his research and how the results can be applied.
Mark Coddington is an assistant professor of Journalism and Mass Communications at Washington and Lee University. He studies networked journalism and the sociology of news amid a changing informational and technological environment. He is a former newspaper reporter and a contributor to the Nieman Journalism Lab at Harvard University, where he wrote a weekly piece from 2010 to 2014. He received his Ph.D. in 2015 from the University of Texas at Austin.
Here’s what Mark had to say about his research: “Journalists have long had a conflicted view of their audiences – both essential and distant, an economic market and a political public. This ambiguity has been heightened with the rise of metrics as a driving force in journalism: Audiences are more present in journalists’ decision-making processes than they’ve ever been, but journalists often encounter those audiences in numbers of clicks, likes, and shares. This study examines the changing way journalists view their audiences by looking at one subset of journalists in the middle of these shifts – the people who produce aggregated news.