“News video quality affects online sites’ credibility”
Authors: Gina Masullo Chen, Peter S. Chen, Chen-Wei Chang. Zainul Abedin
Newspapers may want to pay more attention to the quality of their videos online, particularly if they’re trying to earn the trust of younger news consumers. According to this study published in Newspaper Research Journal,”even a few low-quality news videos on a newspaper website might damage newspapers’ fervent effort to attract a younger audience,” the authors said.